Provides a presentation of marketing research, and includes examples from the global, technology, service, and small business areas. This book features an open layout, making an often difficult and overwhelming subject easy for students.[...]

This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how mark[...]