Social Media and Public Relations (Häftad)
avDeirdre Breakenridge
ISBN: 9780132983211 - UTGIVEN: 201204In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented boo[...]
Putting the Public Back in Public Relations (Inbunden)
avBrian Solis, Deirdre Breakenridge
ISBN: 9780137150694 - UTGIVEN: 200902Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "publ[...]
Pr 2.0 (Inbunden)
avDeirdre Breakenridge
ISBN: 9780321510075 - UTGIVEN: 2008-03-26Praise for "PR 2.0" "An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The 'Interviews with the Experts' sections were especially useful in helping to highlight how companies have benefited from "PR2.0,"" Maura Mahoney[...]
