We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it's good or bad, the real question is why [...]

As with the previous book, each visual example is allotted either a page or a spread depending on the complexity of the design. An accompanying caption credits the design firm, art director, designer, illustrator, etc. and there is also be a brief explanation regarding the hand-created element(s) in[...]