I'm not that kind of boy," Jack angrily wrote to Lem after his friend made a sexual advance. But Jack didn't end the relationship. From the time John F. Kennedy and Kirk LeMoyne "Lem" Billings met at Choate, until the President's assassination thirty years later, Jack and Lem remained best friends. [...]
This Second Edition of "Fundamentals of Sport Marketing" covers the theories, fundamentals and practical applications of marketing to sport business. Like no other book in the field "Fundamentals of Sport Marketing" introduces students to the diversity of sport business - not merely professional and[...]