The digital age has revolutionised the look of journalism, be it online or in print. The subsequent shift to multi-media and multi-platform publishing arguably makes visual appearance and branding more important than ever. Yet visual journalism remains a relatively under-theorised and under-research[...]
This introduction to confidence intervals has been updated and expanded to include additional methods for using confidence intervals, with illustrative worked examples and guidelines and checklists to help the novice. There are six new chapters on areas such as diagnostic studies and meta-analyses.[...]
Undergraduate students of critical discourse analysis, media analysis, reading the media, language and power and culture and communication accross media studies, communication studies, linguistics and English departments.[...]
Undergraduate students of critical discourse analysis, media analysis, reading the media, language and power and culture and communication accross media studies, communication studies, linguistics and English departments.[...]
Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce studen[...]
Introduction to Multimodal Analysis is a unique and accessible textbook that clearly and critically explains this groundbreaking approach to visual analysis. Each chapter outlines the tools for analysis and takes the reader through examples of analysis, providing a model that can then be followed. A[...]
Provides students and practitioners with a clear, concise introduction to the statistics they will come across in their regular reading of clinical papers. Written by three experts with wide teaching and consulting experience, Medical Statistics: A Textbook for the Health Sciences, Fourth Edition: [...]
Presents an overview of the some of the most common types of trial undertaken in early clinical development. This title describes how information at the end of early phase development can be brought together to facilitate and enhance decisions pertinent to a clinical development programme.[...]
The same careful rigour imposed on the design of phase III randomised controlled trials is not always applied to medical research in other areas such as trials conducted at earlier stages of drug development. With the emphasis that is now placed on evidence--based medicine, such care and rigour wil[...]
"'Winner of first prize in the Basis of Medicine Category of the BMA Medical Book Competition 2001'"The One Essential Comprehensive Volume on Quality of Life Research. Quality of life studies are now an essential part of the evaluation of any treatment. Written by two authors who are well respected [...]
This title looks at the study of crime and deviance through written, spoken and visual representation. There is now a long tradition of academic literature analysing the way our societies come to think about and define crime and the important part that the media play in this process. This book for t[...]
Regression Methods for Medical Research provides medical researchers with the skills they need to critically read and interpret research using more advanced statistical methods.[...]
This book analyses war monuments by developing a multimodal social-semiotic approach to understand how they communicate as three-dimensional objects. The book provides a practical tool-kit approach to how critical multimodal social semiotics should be done through visual, textual and material analys[...]
Popular music is far more than just songs we listen to; its meanings are also in album covers, lyrics, subcultures, voices and video soundscapes. Like language these elements can be used to communicate complex cultural ideas, values, concepts and identities. Analysing Popular Music is a lively look [...]