"As the title indicates, this book is meant to be a comprehensive clinical resource. It is intentionally designed to fit in a lab coat pocket so it may be carried at all times as a ready reference. The chapters follow a standard outline or template, so that the reader can easily focus on the desired[...]

Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over [...]

How old is prejudice against black people? Were the racist attitudes that fueled the Atlantic slave trade firmly in place 700 years before the European discovery of sub-Saharan Africa? In this groundbreaking book, David Goldenberg seeks to discover how dark-skinned people, especially black Africans,[...]