Yes, you do have to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic "brand perso[...]
It pays to be Likeable! You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't likeable, it will fail. Dave Kerpen knows how important it is for a business to [...]
This title includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable. "Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twit[...]
The New York Times and USA Today bestseller-updated to bring you up to speed on the latest social media sites, features, and strategies. From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likea[...]
It pays to be LIKEABLE You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today s hyperconnected society: if your business isn t likeable, it will fail.Dave Kerpen knows how important it is for a business to be[...]