Sökresultat för: Daragh (EDT) O'Reilly
Marketing the Arts (Inbunden)
avDaragh (EDT) O'Reilly, Finola (EDT) Kerrigan, Daragh (EDT) O'Reilly
ISBN: 9780415496858 - UTGIVEN: 2010-06In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts mark[...]
The Routledge Companion to Arts Marketing (Inbunden)
avDaragh (EDT) O'Reilly, Ruth (EDT) Rentschler, Theresa A. (EDT) Kirchner
ISBN: 9780415783507 - UTGIVEN: 2013-12The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in t[...]
