Speciation is one of the great themes of evolutionary biology. It is the process through which new species are born and diversity generated. In this volume, thirty authors at the forefront of research into speciation present the newest findings from their studies and bring readers up to date on spec[...]
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, c[...]