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  1. Consumer Behaviour in Sport and Events (Häftad)

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    Daniel C. Funk

    ISBN: 9780750686662 - UTGIVEN: 200809

    "Consumer Behaviour in Sport and Events" emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understand[...]

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    från 419.00 kr