How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a[...]
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of [...]
Scientific research delivers proven marketing tactics and tips The Science of Marketing is a combination of statistics, marketing, math, social psychology, memetics, and epidemiology, among other fields, to bring a scientific approach to the way businesses and brands approach marketing.[...]