Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers[...]
Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.If you get there first, you'll lead the pack, right? Not necessarily The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited[...]