Ten years after Cluetrains original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this books message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their cus[...]
This book offers expert advice, tracking down the best sights and experiences; detailed background on people, geography, culture and history; clear and accurate mapping for orientation at region and city levels; suggested walks and tours to somewhere a little different, including a drive along the A[...]