Advertising & Promotion (Pocket)
avChris Hackley, Rungpaka Amy Hackley, Chris Hackley
ISBN: 9781446280720 - UTGIVEN: 2014-11Advertising and Promotion introduces the key concepts, issues and processes for the study of advertising and promotion. It offers first-hand examples gathered from leading international advertising agencies and is told from the perspective of the agency to help give you a fun and creative insider vi[...]
Doing Research Projects In Marketing, Management And Consumer Research (Pocket)
avChris Hackley
ISBN: 9780415268950 - UTGIVEN: 2003-05-22As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive form interpre[...]
Marketing in Context (Inbunden)
avChris Hackley
ISBN: 9781137297105 - UTGIVEN: 2013-11The latest research on the importance of context and culture in marketing, providing need-to-know content for marketing professionals. Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best market[...]
Marketing (Pocket)
avChris Hackley
ISBN: 9781412911498 - UTGIVEN: 2009-04"I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and make[...]
