The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.[...]
Three years ago, when Chris Brogan and Julien Smith wrote their bestseller "Trust Agents", being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise. In "The Impact Equation", Brogan and Smith show that to make people truly car[...]
What can impact equation do for you? Impact = C (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your [...]
Presents advice on utilizing Google+ to improve a company's marketing and promotion prospects, covering such topics as attracting more customer traffic, enhancing lead generation, and creating videos that spark product interest.[...]
"Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we've done these things isn't because we're special. It's because we tried and failed, the same way you learn to ride a bike. We tri[...]