A comprehensive introduction to the study of behaviour, from its basis in the animal's anatomy and physiology to its adaptive value in the environment. It is aimed at undergraduate students in the biological sciences and psychology and is designed to serve as both a detailed introduction and an exte[...]

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approac[...]