Chris Baines shows the reader how to transform a garden into a haven for wildlife. He sets the wildlife garden within the context of the broader concerns of regional ecology and reveals how we can each do our bit to safeguard the habitats of important indigenous flora and fauna. A wide range of natu[...]
'Marketing' offers students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools. It offers practical coverage of marketing topics through providing examples from real-life practitioners and is highly relevant to the student experi[...]
What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Discovering how to use social networking sites to successfully market a product? Then take this[...]
Are you motivated by learning from marketers at top organizations like Apple and IKEA? Are you excited by the prolific growth in social media and its implications for marketing? Do you need a fresh and concise introduction to marketing? Then look no further,as Essentials of Marketing has arrived! Pa[...]