Introduction To Marketing (Pocket)
avCharles W. Lamb, Joseph F. Hair, Carl McDaniel
ISBN: 9780324544015 - UTGIVEN: 2007-05-25Offers coverage, learning tools, examples, and applications that helps students to understand marketing concepts and to apply them to real-world practice.[...]
Essentials Of Marketing (Pocket)
avCarl McDaniel, Charles W. Lamb, Joseph F. Hair
ISBN: 9781111221928 - UTGIVEN: 2011-02-18Delivers the best coverage of key marketing topics. This book focuses on examples and applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. It illustrates key marketing concepts and showcases the customer experie[...]
MKTG 8 (Pocket)
avCharles W. Lamb, Joseph F. Hair, Carl McDaniel
ISBN: 9781285432625 - UTGIVEN: 2014-02Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive e[...]
