A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marke[...]

As a small boy at Joe Gargery's forge, Pip meets two people who will affect his whole life - an escaped convict he is forced to help, and the eccentric Miss Haversham, whose beautiful, cold-hearted ward Estella young Pip adores. But when a secret benefactor pays for him to go to London to become a g[...]