Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand: (i) how people read and process information, (ii) how to design persuasive messages, (iii) how to mak[...]
Topics in Applied Psychology is a series of integrated texts combining both the academic and professional aspects of applied psychology. Written by a team of high-profile UK academics, this series is ideal for second- and third-year psychology undergraduates.[...]
When we rewind history back to Abraham's era, we encounter people who concocted false superstitions to explain the unexplainable. Powerful kings claimed to be gods, building massive pyramids to achieve immortality. Out of this mass of misunderstandings, one man emerged. The man we know today as Abra[...]
Using the poignant insights of Charlie Brown and the Peanuts gang, a best-selling author outlines a practical program for coping with life's problems by overcoming low self-esteem, building confidence, and getting rid of guilt. Reprint.[...]