"Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vit[...]

From bestselling Groundswell author Charlene Li, this is the first book to tackle the leadership implications of the social media revolution. Charlene Li, one of the foremost experts on social media and technologies and author of Groundswell, is back with her second book.[...]

NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era
Technology has revolutionized the very idea and nature of relationships between leaders and their followers. Yet, many leaders remain stu[...]