When Trevor Brooking was still at school, the Essex-born teenager was one of the most eagerly pursued prospects in London, but he chose to go to West Ham United - the only club that was prepared to allow him to complete his studies - and so began a lifelong attachment to the Upton Park outfit. In 19[...]

Showing that intangible assets are becoming as important as tangible assets in a knowledge-based service-oriented economy, this text provides practical advice on how to identify, document and manage these assets.[...]