In 2004 Kevin Roberts wrote "Lovemarks: the future beyond brands." It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers[...]

"Basics Marketing: Business and Management Skills" provides a battery of invaluable business skills, ideas and tools for students and practitioners of marketing. Understanding how to create marketing programs is one thing. Understanding how to take leadership in all of the business areas related to [...]