Pro SQL Server 2012 Reporting Services opens the door to delivering customizable, web-enabled reports across your business at reasonable cost. Reporting Services is Microsoft's enterprise-level reporting platform. It is included with many editions of SQL Server, and is something you'll want to take [...]
The ultimate test of marketing investment is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. This book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists [...]
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to inc[...]