Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, Ti[...]
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live conce[...]
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about [...]
ABOUT THE BOOK When it was released in the fall of 2009, The Boston Globe called Inbound Marketing: Getting Found Using Google, Social Media and Blogs, "e;...quite simply the best collection of practical, tactical advice I've seen to explain this important shift in marketing."e; Which raises[...]
Complete summary of Brian Halligan and Dharmesh Shah's book: "e;Inbound Marketing: Get Found Using Google, Social Media, and Blogs"e;. This summary of the ideas from Brian Halligan and Dharmesh Shah's book "e;Inbound Marketing"e; shows that customers today are getting far better at i[...]