This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amon[...]
This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amon[...]
Helps students and professionals around the world develop into critical and creative strategic thinkers. Guiding readers through a variety of perspectives, this title shows how, more than ever, effective strategy requires the ability to consider strategic issues in many different ways.[...]
Now in its fifth edition, Strategy takes a truly global perspective. Retaining the unique 'paradox' approach of the previous editions whereby a series of contrasting viewpoints, readings and cases are provided to invite student and professional discussion and debate, this new edition takes the appro[...]