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  1. Developing Sourcing Capabilities: Creating Strategic Change in Purchasing and Supply Management (Häftad)

    av

    Bjrn Axelsson, Bjorn Axelsson, Frank Rozemeijer
    ISBN: 9780470850121 - UTGIVEN: 200508

    Companies are becoming more and more aware of the competitive advantage that can be realised through effective sourcing. The trend towards more outsourcing and effective supply chain management shows the importance of advanced purchasing management. This book, by leading experts in the field, covers[...]

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    från 605.00 kr

  2. Professional Marketing (Häftad)

    av

    Henrik Agndal, Bjorn Axelsson
    ISBN: 9789144077123 - UTGIVEN: 201204

    Professional Marketing is a basic marketing textbook. Its starting point is the question "What do marketers do?". In pursuing this question, the authors look at several different perspectives on marketing, such as the roles played by marketers in organizations and society, and the various actors tha[...]

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    från 471.00 kr
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