Happy Customers Everywhere (Inbunden)
avBernd Schmitt, Glenn Van Zutphen
ISBN: 9780230116450 - UTGIVEN: 2012-04-24Bernd Schmitt explores how marketers and brand managers can harness good customer experience through a three prong approach: The Feel Good Method, The Meaningful Method and The Learning and Growing Method.[...]
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers (Inbunden)
avBernd H. Schmitt
ISBN: 9780471237747 - UTGIVEN: 200302Renowned marketer Bernd Schmitt introduces a new marketing paradigm-customer experience management
Everyone has stories about terrible customer service-whether they were treated poorly by an airline they often fly, or received lackluster service at a pricey hotel. Despite the fact th[...]
Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R (Häftad)
avBernd H. Schmitt
ISBN: 9781451636369 - UTGIVEN: 201101Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to market[...]
