Sökresultat för: Bernard Cova
Project Marketing: Beyond Competitive Bidding (Häftad)
avBernard Cova
ISBN: 9780471486640 - UTGIVEN: 2002-03-31
Consumer Tribes (Häftad)
avAvi Shankar, Bernard Cova, Robert Kozinets
ISBN: 9780750680240 - UTGIVEN: 200705Marketing and consumer research has traditionally conceptualized consumers as individuals - who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that huma[...]
Consuming Experience (Pocket)
avAntonella (EDT) Caru, Bernard (EDT) Cova, Antonella (EDT) Caru
ISBN: 9780415382441 - UTGIVEN: 2006-12This book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an in[...]
