Sökresultat för: Ben Shields
The Sports Strategist: Developing Leaders for a High-Performance Industry (Inbunden)
avIrving Rein, Ben Shields, Adam Grossman
ISBN: 9780199343836 - UTGIVEN: 2014-09In the $750 billion dollar sports industry, is winning on-the-field the only driver that matters for off-the-field business success?
Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fight[...]
The Elusive Fan (Inbunden)
avIrving Rein, Philip Kotler, Shields Ben Ryan
ISBN: 9780071454094 - UTGIVEN: 200607Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, foot[...]
