This book about seeds focuses upon their two most important functions - dormancy and germination. The topics to be covered include the types of dormancy, theories of the relationship between dormancy and germination, the timing of germination, the various factors that control germination, and the ge[...]

The Cambridge Guide to Jewish History, Religion, and Culture is a comprehensive and engaging overview of Jewish life, from its origins in the ancient Near East to its impact on contemporary popular culture. The twenty-one essays, arranged historically and thematically, and written specially for this[...]

Accompanied by online video interviews of leaders in the public relations field, this title explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. It provides the user with the ability to create messages usin[...]

Four teens recount the course of their friendship during their attendance at one of New York City's most prestigious public high schools, from their horrified witness to the September 11 attacks outside their classroom window, to their efforts to juggle demanding schedules and social pressures, to t[...]

This study focuses on the role of institutions and organisations in the historical development of corporate finance. The book provides an overview of the evolution of practice in this field from the Italian merchant banks of the Renaissance through the formation of conglomerates and leveraged-buy-ou[...]

"Vivid and moving. I loved it." --Rebecca Stead, Newbery-winning author of When You Reach Me"
Julia and Eliza are best friends, so when Julia's mom is sent to serve in Iraq, it makes perfect sense for her to spend the summer with Eliza and her parents. Any other time, Julia would be thrilled to [...]

This book is a delightful showcase of 1000 exciting and contemporary hand-designed greeting cards, with examples that feature a wide array of paper craft techniques, including: paper cutting, paper stencils, stamping, punching, stitchery, monoprints, screenprints, paper piecing, and more.[...]

Dissecting the Hack is one heck of a ride! Hackers, IT professional, and Infosec aficionados (as well as everyday people interested in security) will find a gripping story that takes the reader on a global trip through the world of computer security exploits. One-half thriller, one-half reference, e[...]

Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively.
Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with [...]