This fifth book in "The Basics Design Series" - "Colour" - examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to con[...]

"Basics Design: Design Thinking" teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by [...]

Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner a[...]

Basics Design 02: Layout (2nd edition) provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media. This title addresses both practical and aestheti[...]

Grids 2nd Edition, the seventh book in the Basics Design series, has been updated with new content and visuals, exploring the construction and ordering of the age and screen through the use of grids. The grid features as a strong element in many areas of design, and presents both the student and pra[...]

Architects often employ design methods to help them find more creative forms. These methods make it possible to break free of the traditional canon of forms and established paradigms. This volume focuses in depth on the design methods that have decisively shaped current architectural practice.[...]

"Design Ideas" offers students a variety of different ways to go about finding a design solution. In addition to suggesting fundamental ways to get the creative process moving and develop a design approach, it also proposes various sources of inspiration for design ideas. It focuses on the three ele[...]

Basics Interior Design 01: Retail Design approaches the subject of interior design in a retail context. Retail spaces are at the forefront of contemporary interior design because the are updated regularly to stay competitive and appealing. This book examines brand and identity as a starting point fo[...]

"Basics Interior Design: Retail Design" is a comprehensive guide to creating successful retail spaces that offer an enticing spatial experience to customers. By its very nature, retail design occupies a position at the cutting edge of interior design, constantly innovating itself to stay competitive[...]

The ability to generate inspired ideas is vital in all creative industries, fashion being no exception. Basics Fashion Design 01: Research and Design (2nd edition) investigates fashion design research and how to use it to develop inspired designs and concepts. This second edition of a best-selling t[...]

Basics Fashion Design 10: Jewellery Design is an introduction to the world of jewellery. It explores how inspiration and research can be used to build a jewellery collection. It provides an brief overview of how the design process evolves, and demonstrates that even on a limited budget it is possibl[...]

By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or intera[...]