Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and [...]

Continues to focus on the personal application of human relations principles and practices. This title includes an increased emphasis on issues of diversity, presenting a range of characteristics that affect relationships on the job and ways to achieve insight when dealing with a wide-range of peopl[...]