The Definitive How-To Guide for Business and Competitive Analysis * Transform raw data into compelling, actionable business recommendations * Answer the questions executives ask-"What?" "So What?" and "Now What?" * Today's 24 most valuable techniques: how to choose them, how to use them * For everyo[...]

The FT Guide to Analysis for Managers gives you the 12 core methodologies that will make the way you evaluate business data and information more effective and more business-focused. Learn the fundamentals of these techniques and you’ll be able to analyse the performance and competitive fitness [...]