In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages[...]
We are now deeply into an Experience Economy, where memorable events that engage people in inherently personal ways have become the predominant economic offering. These offerings can create tremendous value for customers, have longer life spans than new products as they're more difficult for competi[...]
Complete summary of Joseph Pine II and James Gilmore's book: "e;The Experience Economy: Work is Theatre and Every Business a Stage"e;.This summary of Joseph Pine II and James Gilmore's book "e;The Experience Economy"e; shows that every company is based on what they choose to charge m[...]