Magic Trixie doesn't understand why no one will take her seriously! First, she's not allowed to do anything fun, while her baby sister gets away with everything, and then she needs to come up with a trick that's really special to impress her friends. Luckily Trixie has the best plan ever...[...]

The 18th edition of "Crafting and Executing Strategy" represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives we[...]

Provides students with an understanding of essential strategic management concepts and analytic tools. This title simplifies the task of demonstrating student learning through course embedded assessment. It presents a theoretical foundation of a teaching approach incorporating a business strategy si[...]

Covers what every senior-level or entry-level MBA student in Southern Africa needs to know about crafting, executing and aligning business strategies, through presentation of core concepts and analytical techniques. This book includes a separate case and readings sections that build on the main text[...]

"Essentials of Strategic Management" responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: Although relati[...]