Sökresultat för: Aradhna Krishna
Customer Sense (Inbunden)
avAradhna Krishna
ISBN: 9780230341739 - UTGIVEN: 201303For years, marketers have been experimenting with the senses and sensory experiences to create better perceptions of their products. Even with a product as simple as a potato chip, there are many factors that go into the experience of interacting with the chip. How it tastes, how it smells, the soun[...]
Sensory Marketing (Inbunden)
avAradhna (EDT) Krishna
ISBN: 9781841697536 - UTGIVEN: 2009-12What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the p[...]
