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  1. Consuming Experience (Pocket)

    av

    Antonella (EDT) Caru, Bernard (EDT) Cova, Antonella (EDT) Caru

    ISBN: 9780415382441 - UTGIVEN: 2006-12

    This book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an in[...]

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    från 457.00 kr