Identifies the five key qualities of people and organisations with the courage and insight to inspire positive change. For every business, the choice is stark: "Change - or die." At any moment, two-thirds of companies claim to be in the midst of some type of organisational revamping. But most of the[...]
For every business, the choice is stark: Change--or die. At any moment, fully two-thirds of America's companies claim to be in the midst of some type of organizational revamping, though most of these initiatives will fail. What many companies neglect to recognize is that organizational change needs [...]
In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many co[...]