Argues that Americans' constant striving for self-expression and distinction is what drives the consumer society and the continuing cycles of alternative lifestyles that involve a break with contemporary mores and values lead to new opportunities for new products, ad campaigns, and marketing efforts[...]
What does it mean to be authentic?The demand for authenticity--the honest or the real--is one of the most powerful movements in contempo-rary life, influencing our moral outlook, political views, and consumer behavior. Yet according to Andrew Potter, when examined closely, our fetish for "authentic"[...]
ABOUT THE BOOK In their [Adbusters] view, society has become so thoroughly permeated with propaganda and lies, largely as a consequence of advertising, that the culture as a whole has become an enormous system of ideology all designed to reproduce faith in the system. The authors draw on a lot of pe[...]
Even before she emerged from the cot in her nursery Beatrix Potter was up against it. With her prodigious memory she recalled being placed 'under the tyranny of a cross old nurse' who introduced her to 'witches, fairies and the creed of the terrible John Calvin'. More sadness followed. She had no si[...]
An explosive rejection of the myth of the counterculture in the most provocative book since No Logo. In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking.[...]