Identifies the five key qualities of people and organisations with the courage and insight to inspire positive change. For every business, the choice is stark: "Change - or die." At any moment, two-thirds of companies claim to be in the midst of some type of organisational revamping. But most of the[...]
New in Paperback: Publishing February 2006! 'If you had to read only one book to understand the roots and branches of the study of strategy & organization, this would be it. Pettigrew, Thomas and Whittington have gathered an impressive array of contributions, which provide a comprehensive guide to t[...]
In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many co[...]