A CHOICE Outstanding Academic Title for 2012! Baggy Pants Comedy takes readers inside the burlesque houses of Depression-era America to explore the role of comedy in a show remembered mostly for strip-tease. It examines how burlesque comics, straightmen, and talking women approached the craft of co[...]

Now in its fourth edition, the bestselling text Mathematical Knowledge for Primary Teachers provides trainee teachers with clear information about the fundamental mathematical ideas taught in primary schools. With rigorous and comprehensive coverage of all the mathematical knowledge primary teachers[...]

Explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. This book describes the brand frameworks, emphasizing their practical applications.[...]

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its five main sec[...]

The ambition of most traditional approaches to neuroanatomy is to provide a factual armamentarium for the solution of medical problems or for the more exacting needs of neurologists and neuroanatomists. The narrative approach proposed by the authors and the inclusion of historical context are meant [...]