Sökresultat för: Andre De Palma (Professor Of Marketing, University Of Geneva, Switzerland)
Discrete Choice Theory of Product Differentiation (Övrig)
avSimon P. Anderson, Andre De Palma (Professor Of Marketing, University Of Geneva, Switzerland), Jacques-Francois Thisse
ISBN: 9780262011280 - UTGIVEN: 1992-12-01Product differentiation - in quality, packaging, design, color, and style - has an important impact on consumer choice. It also provides a rich source of data that has been largely unexplored because there has been no generally accepted way to model the information available. This important study sh[...]
