Brand Atlas: Branding Intelligence Made Visible (Inbunden)
avAlina Wheeler, Joel Katz
ISBN: 9780470433423 - UTGIVEN: 201103"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning."
--The Influential Marketing Blog (May 2011)A company's brand is its most valuable as[...]
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3 (Inbunden)
avWheeler, Alina
ISBN: 9780470401422 - UTGIVEN: 2009-08-31Praise for previous editions of "Designing Brand Identity" (Wall Street Journal, Best-Seller, Spotlight 1/23/2011) "An inspiring and powerful toolkit."
"--The Marketer""Alina Wheeler provides a practical structure for the brand building process."
--Al Ries, coauthor, "Positioning""Wheeler's bo[...]
Designing Brand Identity (Häftad)
avWheeler, Alina
ISBN: 9781118099209 - UTGIVEN: 201301This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth E[...]
