Alan Loy McGinnis, author of the best-selling book "The Friendship Factor", studied the great leaders throughout history, the most effective organization, and many prominent psychologists to discover their motivational secrets. There are actually a small number of principles used by good motivators,[...]

At the heart of each relationship, says McGinnis, is the friendship factor - the essential ingredient of warmth and caring. With captivating case histories and anecdotes about such famous people as George Burns, Howard Hughes, and C. S. Lewis, McGinnis shares the secret of how to love and be loved. [...]