Tourism Marketing (Pocket)
avAlan Fyall, Brian Garrod, Alan Fyall
ISBN: 9781873150894 - UTGIVEN: 2005-02This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and[...]
Tourism: Principles and Practice (Häftad)
avJohn Fletcher, Alan Fyall
ISBN: 9780273758273 - UTGIVEN: 201306In a changing and turbulent environment for tourism, the fifth edition of Tourism: Principles and Practice offers the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effectively integrates theory and practice. The text has bee[...]
Managing World Heritage Sites (Häftad)
avAnna Leask, Alan Fyall
ISBN: 9780750665469 - UTGIVEN: 200605World Heritage Sites are some of the most recognised locations around the world. They include natural sites such as the Grand Canyon and the Great Barrier and cultural ones such as the Pyramids at Giza, the Walled City of Baku in Azerbaijan and the Historic Centre of Riga in Latvia. The responsibili[...]
Marketing in Travel and Tourism (Häftad)
avVictor T. C. Middleton, Alan Fyall, Michael Morgan
ISBN: 9780750686938 - UTGIVEN: 200903Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications cur[...]
Tourism:Principles and Practice with Companion Website and GradeTracker Student Access Card (Övrigt)
avChris Cooper, John Fletcher, Alan Fyall
ISBN: 9781408200094 - UTGIVEN: 200805Tourism: Principles and Practice, 4/e plus Companion Website with Gradetracker Student Access Card: Tourism 4th Edition: Principles and Practice, 4/e[...]
