"Journalist Deutschman has concluded that although we all have the ability to change our behavior, we rarely ever do. In fact, the odds are nine to one that, when faced with the dire, life-or-death need to change, we won't. From patients suffering from heart disease to repeat offenders in the crimin[...]

From the acclaimed Vanity Fair and GQ journalist - an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple's future survival in today's roller-coaster economy, here is the revealing biography t[...]