Marketing Plans for Services: A Complete Guide, 3rd Edition (Häftad)
avAdrian Payne, Malcolm Mcdonald, Pennie Frow
ISBN: 9780470979099 - UTGIVEN: 2011-08-31This practical guide for marketers in the service industry provides essential knowledge on how to prepare a marketing plan. It takes the marketer step-by-step through the key phases of the marketing planning process and demonstrates the barriers that can prevent a service organization from being suc[...]
Relationship Marketing (Häftad)
avMartin Christopher, Adrian Payne, David Ballantyne
ISBN: 9780750648394 - UTGIVEN: 200210"Relationship Marketing: Creating Stakeholder Value" extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationshi[...]
Customer Relationship Management (Inbunden)
avSimon Knox, Stan Maklan, Adrian Payne
ISBN: 9780750656771 - UTGIVEN: 200210"Customer Relationship Management" presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book[...]
Handbook of CRM (Inbunden)
avAdrian Payne
ISBN: 9780750664370 - UTGIVEN: 200510Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major "Handbook of CRM" gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that under[...]
Strategic Customer Management (Inbunden)
avAdrian Payne, Pennie Frow
ISBN: 9781107014961 - UTGIVEN: 2013-05-31The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.[...]
