Styles of filmmaking have changed greatly from the classical Hollywood system, with its emphasis on narrative and character, to the current digital era of YouTube and installation art, where audiovisual spectacle takes command. The ways in which film critics and scholars have analysed these transfo[...]
The 2nd edition of Intercultural Communication: Updates key theories of intercultural communication Explores the ways in which people communicate within and across social groups around three themes. These include identity, Othering, and representation Contains new examples from business, healthcare,[...]
"Relationship Marketing: Creating Stakeholder Value" extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationshi[...]