Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands.[...]
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histor[...]
The modern-day story of Carson City Morgan dollars starts in 1964, when an official audit of the vaults of the Treasury Building in Washington, D.C., uncovered an astounding three million of the coins from the late 1800s. The story of their birth, however, goes back much farther. This book chronicle[...]
'The Little Book of Rugby', written by Paul Morgan, editor of Rugby World, and Adam Hathaway is crammed full of facts and figures for the rugby fan. Player profiles, statistics, anecdote and much more are included. Packed full of archive photographs and the greatest moments in rugby, this is a must [...]